With everyone being online today, the Internet is the quickest and easiest way to advertise your property to a large audience. If you’re looking for renters, it can be beneficial to advertise online because it is a guaranteed way to reach a larger number of people.
The power of online advertising increases with social media sites such as Facebook and Twitter because of sharing and retweeting capabilities. If people like your ad, all they have to do is click the mouse and your audience multiplies. The keys to getting people to retweet and share your advertisements are a) clever presentation and b) relevance.
It doesn’t matter if you’re advertising toothpaste or a ferrari — if your ad is funny and catchy, people will watch it. And, they’ll want to tell their friends. If you want your properties to get noticed, it’s time to get creative. Put some serious time and effort into concocting a clever and catchy way of presenting your property. Consult your friends, family and coworkers. Browse the Internet for the types of videos and ads that are currently popular so you can get a feel for what people are already sharing.
In addition to being clever, it’s important that your advertisement is relevant to the demographic that will be viewing it. If you want it to spread with a certain age range, for example, you need to figure out what that age range is interested in hearing. Whether it’s monetary details, location info, or simply a type of humor that will hit home, you need to make sure you’re hitting the right elements to engage your target audience. In addition to figuring out what your demographic wants to hear, you need to figure out where they are. Twitter? Facebook? Blogs? Evaluate your audience’s online presence and place your ads accordingly.
Whether you’re a property owner, property renter or property manager, it’s important to take good care of your property. Properly using air filters to clean the air in your home or apartment will not only keep the air clean — it will save you money on your energy bills.
An air filter is made of fibrous materials and comes in several types, including fiberglass, reusable and pleated varieties. The filters are made in several sizes, designed specifically to fit into the intake vent in your home. The filter traps particles such as dust, pollen, mold and bacteria and prevents them from entering the air flow. The intake space has coils designed to heat or cool the air, which it cannot do properly when it is clogged with these foreign particles. The filter prevents the particles from reaching the coil.
Air filters need to be the correct size, otherwise the air can pass around the edges, taking the particles with it. Additionally, filters come in a wide degree of levels, measured in MERV (Minimum Efficiency Repairing Value) units. The MERV scale ranges from 1-16, and the higher you go, the better the filter will be. However, a highly efficient filter will have tighter pores — thus trapping more particles quicker, causing a lowered air flow. With a high MERV filter, you’ll need to change it more often. Also keep in mind, homes with pets and a lot of carpeting will need more efficient filters to counteract the increased amount of particles.
No matter what type of filter you have, you can expect to change it anywhere from monthly to every 3 or 4 months. Staying on top of this task will keep your air clean, leaving your occupants in greater health, and it will lower energy bills.
Perpetually waiting on snail-mailed rent payments? Tired of digging through emails for maintenance requests? Struggling to remember phone calls from months ago?
Property management software has grown in popularity in recent years as an appealing and efficient alternative to old-fashioned and complicated communication and payment methods. Online-based property management systems are also gaining wider traction in addition to traditional software packages.
Traditionally, renters must mail in their checks every month. As the property manager, you have to deal with everything from late payments to disputes about checks lost in the mail. With an online payment system, you can keep accurate track of all payments so there is no more room for debate.
Many software packages include communication systems so you can send and receive e-mail correspondence with renters and owners. The next time a question or dispute arises, you won’t have to dig through your e-mails or paperwork looking for past conversations — it’s all right there in your software.
If you’re not entirely sold on the idea just yet, you’re in luck — many providers of property management software offer free 30-day trials or demo packages. If you like what you see, you’ll be all set up and ready to move forward into the modern era of property management.
Depending on where you live in the United States, property managers may or may not be required to hold real estate licenses. In Arizona, any person or company that engages in leasing or renting real estate is required to hold a broker’s license.
What are the requirements to obtain an Arizona real estate broker’s license?
Applicants who want to obtain a broker’s license in Arizona must first complete 90 hours of in-classroom education at a real estate school and pass any pertinent exams. The education must include a contract-writing course. Additionally, applicants must be at least 18 years old and have 3 years of experience as a salesperson or underneath a licensed broker. All employers must submit official paperwork with reviews of the candidate’s work experience.
Potential candidates must also pass the state licensing exam and apply for the license within a year of taking the exam. Applicants are also required to fully disclose any criminal activity, including felony convictions, misdemeanor DUI convictions and professional license disciplinary actions.
For a full list of licensing requirements for property managers in Arizona, or to find information on real estate schools and exams, visit the Arizona Department of Real Estate website.